01
11FAVOURITE LITERATUREA WORKING SHELF · STRATEGY + MIND + CHANGE
THE SHELFBEHIND THE THINKING.
The books that sit underneath the frameworks — on strategy, decision, adoption, attention, change and meaning. Fourteen authors, 18 titles, kept close to the desk.
INDEX
- 01Monk Who Sold His FerrariPERSONAL PRACTICE
- 02Startup of YouPERSONAL STRATEGY
- 03Zero to OneVENTURE
- 04OriginalsCREATIVITY
- 05Thinking Fast & SlowDECISION
- 06Crossing the ChasmADOPTION
- 07Insanely SimpleSIMPLICITY
- 08Outliers · Tipping PointPATTERN
- 09Competitive Strategy · 5 ForcesCOMPETITION
- 10Emotional IntelligenceEMOTION
- 11Purple Cow · Marketing MindsetREMARKABILITY
- 12Start With Why · Infinite GamePURPOSE
- 13Marketing ManagementMARKETING
- 14Leading ChangeCHANGE
THE SHELF
Each book is held as a spine: author, title, and the question it keeps asking.
02
Startup of You
PERSONAL STRATEGY03
Zero to One
VENTURE04
Originals
CREATIVITY05
Thinking Fast & Slow
DECISION06
Crossing the Chasm
ADOPTION07
Insanely Simple
SIMPLICITY08
OutliersTipping Point
PATTERN09
Competitive Strategy5 Forces
COMPETITION10
Emotional Intelligence
EMOTION11
Purple CowMarketing Mindset
REMARKABILITY12
Start With WhyInfinite Game
PURPOSE13
Marketing Management
MARKETING14